Beyfortus conference booth—Id Week and AAP
Sanofi
ID Week Conference 2023
The booth
Booth CGI Animations
These were so fun to create. A departure from my typical copywriting work, I collaborated with my art partners to write “scripts” for our CGI animations of the RSV cyclone of chaos.
The Learning Lounge
The Cyclone Game
Our creative team was tasked to concept and execute on an interactive portion of the Beyfortus booth that would get people excited to learn more. During the cyclone game, participants entered a wind tunnel and collected as many balls as they could. For each ball caught, $1 was donated to a leading international non-profit organization.
The Quiz!
AAP Conference 2023
The booth
Conference guests reading the 69-page Beyfortus Visual Aid that I wrote to accompany the booth. This VisAid had it all—promotional language, study design, efficacy and safety results, and quick-hitting summaries throughout.
