The KYALAMI scuba club website
the kyalami scuba club
The Challenge
Breathe new life into the website of a popular North Palm Beach scuba club, with special attention to search engine optimization and technical accuracy.
The Brass Tacks
This project was a deep-dive into writing website content—and how to reach the underwater adrenaline junkies of the Southeastern U.S. After doing extensive research on scuba diving certifications, equipment, Floridian dive spots, and native fish species, I took to writing. Optimizing the site’s SEO was of special import, and I paid close attention to word choice, especially in headlines and subhead copy.
The Fun Part
After taking the preexisting web copy and infusing it with my newfound knowledge of and enthusiasm for the scuba diving, I found myself wanting to explore the depths myself. This is what freelance, one-off projects are all about!